Lead Scoring
Know which leads are ready before your team picks up the phone
Every contact gets a live 0–100 score built from configurable behavioural rules. Leads move from cold to converted automatically, so your team always works the hottest prospects first.
In the product
Live score, four bands
app.11metrics.ai/score-rules
Live contact scoreLive
73/100
HOT BAND
Cold0–20
Warm21–50
Hot51–80
Converted81+
Scoring that updates on every event
A rolling score per contact, recalculated automatically whenever a behavioural event fires — no manual list-building.
Configurable rules
Award points for page visits, UTM sources, form fills, session depth, and recency. Tune the rules to the signals that actually predict intent for your business.
Four score bands
Cold (0–20), Warm (21–50), Hot (51–80), and Converted (81+). Bands give your team an instant read on where every contact sits in the funnel.
Real-time recalculation
Scores update on every behavioural event, so a returning prospect who jumps from Warm to Hot is flagged the moment it happens.
Automation triggers
When a contact enters a score band you can fire notifications and automation flows automatically — handing the hottest leads to sales without manual review.
FAQ
Frequently asked.
How is a lead score calculated?
Each contact carries a rolling 0–100 score, recalculated on every behavioural event using rules you define — page visits, UTM sources, form fills, session depth, and recency all contribute points. Higher engagement means a higher score.
What do the score bands mean?
Scores fall into four bands: Cold (0–20), Warm (21–50), Hot (51–80), and Converted (81+). The bands give your sales team an at-a-glance read on intent so they can prioritise outreach.
Can scoring trigger an action automatically?
Yes. When a contact enters a score band, 11metrics can send a notification and start an automation flow — for example alerting your team and kicking off an email sequence the moment a lead turns Hot.