Marketing Emails Triggered by Real Lead Behaviour
Build reusable templates, then let automation flows send the right email the moment a lead heats up — fully attributed and privacy-first.
Your best email is the one that arrives exactly when a lead is ready. 11metrics pairs a reusable template library with behaviour-driven automation flows, so prospects receive the right message as they move from cold to converted — and every send stays tied to the campaign that started the journey.
See Email in action.
Reusable templates, sent by the funnel — not a calendar.
Everything you need on this channel
Reusable templates
Design email templates once and reuse them across automation flows and campaigns.
Score-band triggers
Send automatically when a contact moves into Warm, Hot, or Converted — nurture at the perfect moment.
Audience-cluster sends
Trigger emails when contacts join an AI-generated audience segment, no manual list-building required.
Full attribution
Email lives on the same first-party timeline as ads and pages, so each send credits its source campaign.
Queue-backed delivery
Sends run on dedicated workers via Laravel Mail, keeping the dashboard fast even during big campaigns.
Consent-gated PII
Email addresses are SHA256-hashed for lookup; plain-text is encrypted at rest and used only for sending.
Why growth teams run email through 11metrics
Email works when it is timely, relevant, and measurable. 11metrics ties every send to behaviour and attribution instead of a static schedule.
- Reusable template library shared across flows
- Automation triggered by score band or AI audience entry
- Every email attributed to its originating campaign
- Privacy-first: hashed lookups, encrypted-at-rest plaintext, no third-party cookies