Retention.com is often used to identify visitors and feed identity into email and retention campaigns. 11metrics covers the same identity foundation but extends across the whole marketing funnel: a first-party pixel resolves contacts, behavioural rules score them 0–100, multi-touch attribution credits the right campaign, and performance fees are tracked automatically for agency retainers. If you need attribution and fee accountability alongside identity — across web, WhatsApp, and phone — 11metrics brings it together.
11metrics vs Retention.com, side by side
| Capability | 11metrics | Retention.com |
|---|---|---|
| First-party identity resolution | Yes | Yes |
| Lead scoring engine (0–100, behavioural rules) | 12+ rules | Varies — check their site |
| Multi-touch attribution (first / last / U-shape) | Yes | Varies — check their site |
| WhatsApp & phone-call campaign tracking | Yes | Varies — check their site |
| Performance / success fee tracking | Yes | Varies — check their site |
| Zero plain-text PII (SHA-256 hashed at source) | Yes | Varies — check their site |
| Multi-tenant agency workspaces | Yes | Varies — check their site |
| AI audience clustering | Yes | Varies — check their site |
| Arabic (RTL) interface | Yes | Varies — check their site |
| Pricing model | Flat plans from $54/mo | See their site |
Comparison reflects 11metrics’ documented capabilities. Where a competitor’s specifics cannot be independently verified we mark “Varies” — always confirm current details on Retention.com’s own website.
Coverage across the funnel
How many of the capabilities listed above each product covers. 11metrics counts every affirmative row; for Retention.comwe count only what we can verify in this comparison — the rest are marked “Varies,” not absent.
This is a fair summary of the table above, not a claim about Retention.com’s full product — confirm their current capabilities on their own website.
Why teams choose 11metrics
Attribution, not just activation
Identity feeds retention well — but 11metrics also proves which campaign earned each lead, with first/last/U-shaped multi-touch attribution baked in.
Scoring drives prioritisation
Every contact is scored 0–100 and banded Cold/Warm/Hot/Converted, so teams focus on the highest-intent leads automatically.
Agency-grade fee tracking
Performance and success fees are calculated automatically per client workspace, turning attribution into defensible billing.
Privacy-first and multi-channel
SHA-256 hashing at source, no third-party cookies, plus native WhatsApp and phone-call campaign tracking with branded short links and QR codes.
Frequently Asked Questions
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