RB2B is known for de-anonymising website visitors and pushing person-level profiles into your workflow. 11metrics shares that visitor-to-lead foundation but is built as an end-to-end attribution platform for agencies and performance teams: it resolves identity with a first-party pixel, scores every contact 0–100, maps each lead back to the originating campaign and UTM, and tracks the performance fees that follow. If your goal is not just "who visited" but "which campaign earned this lead and what is it worth," 11metrics covers the whole funnel.
11metrics vs RB2B, side by side
| Capability | 11metrics | RB2B |
|---|---|---|
| First-party identity resolution | Yes | Yes |
| Lead scoring engine (0–100, behavioural rules) | 12+ rules | Varies — check their site |
| Multi-touch attribution (first / last / U-shape) | Yes | Varies — check their site |
| WhatsApp & phone-call campaign tracking | Yes | Varies — check their site |
| Performance / success fee tracking | Yes | Varies — check their site |
| Zero plain-text PII (SHA-256 hashed at source) | Yes | Varies — check their site |
| Multi-tenant agency workspaces | Yes | Varies — check their site |
| AI audience clustering | Yes | Varies — check their site |
| Arabic (RTL) interface | Yes | Varies — check their site |
| Pricing model | Flat plans from $54/mo | See their site |
Comparison reflects 11metrics’ documented capabilities. Where a competitor’s specifics cannot be independently verified we mark “Varies” — always confirm current details on RB2B’s own website.
Coverage across the funnel
How many of the capabilities listed above each product covers. 11metrics counts every affirmative row; for RB2Bwe count only what we can verify in this comparison — the rest are marked “Varies,” not absent.
This is a fair summary of the table above, not a claim about RB2B’s full product — confirm their current capabilities on their own website.
Why teams choose 11metrics
Identity is the start, not the finish
Resolving a visitor is step one. 11metrics scores that contact on every event, bands them Cold/Warm/Hot/Converted, and triggers automations — so sales acts on intent, not just a name.
Attribution built for agencies
Each client lives in an isolated workspace. Every lead is mapped to its campaign, UTM, and tracking link, and performance fees are calculated automatically — no spreadsheets.
Privacy-first by construction
Emails and phones are SHA-256 hashed in the browser before any network call, and IPs are hashed server-side. No third-party cookies, no plain-text PII at rest.
Beyond the web
WhatsApp, phone-call, and URL campaigns get branded short links, click counters, and QR codes — so conversational and offline channels are attributed too.
Frequently Asked Questions
See what full-funnel attribution looks like
Start free in minutes. No third-party cookies, no plain-text PII, no credit card required.