Multi-Touch Attribution
Map every lead back to the campaign that earned it
From first anonymous click to closed deal, 11metrics ties each contact to the exact campaign, UTM, tracking link, and traffic source that generated it — using first-party data, no third-party cookies.
In the product
A full-journey timeline, per contact
app.11metrics.ai/contacts/journey
Lead journey · A. KarimCONVERTED
Meta Ads
Organic search
WhatsApp link
Direct return
First touch credited · Meta Ads · Spring Sale
Attribution that follows the whole journey
Last-click attribution credits the wrong campaign. 11metrics records every touchpoint and keeps it tied to the contact for life.
Lifetime UTM capture
Every contact stores UTM source, medium, campaign, content, and term from the moment they first arrive — so attribution survives long consideration cycles and return visits.
Full-journey timeline
One timeline per contact links the originating campaign, tracking link, and traffic source to every pageview, form fill, and call along the way.
Branded tracking links
WhatsApp, phone, and URL short links carry attribution natively. Each click is credited to a campaign and contact — not just web traffic.
Ad platform sync
Connect Google Ads and Meta Ads to see paid performance alongside organic, email, and direct in one unified attribution view.
FAQ
Frequently asked.
How is this different from last-click attribution in GA4?
11metrics captures the originating UTM source, medium, campaign, content, and term on every contact and keeps it for the contact’s lifetime — not just the last session. Every lead maps back to the campaign, tracking link, and traffic source that actually generated it, so long consideration cycles get credited correctly.
Does attribution work without third-party cookies?
Yes. 11metrics uses a first-party pixel and a first-party cookie (_11metrics_uid) scoped to your own domain. No third-party cookies are required, so attribution keeps working through modern browser privacy changes.
Can it attribute WhatsApp and phone campaigns?
Yes. Branded tracking links for WhatsApp, phone, and URL redirects each carry their own campaign attribution. Every click is recorded and tied to the originating campaign and contact, so conversational and call campaigns are measured the same way as web clicks.