Re-Engage Visitors with Privacy-First Web Push
Browser push notifications powered by the VAPID standard — opt-in, attributed, and triggered by the same behavioural flows that drive your email and SMS.
Most visitors leave before they ever convert. Web push lets you re-engage them straight in the browser — no email or phone required — using the open VAPID standard. In 11metrics, push fires from the same behavioural automation flows as your other channels, so re-engagement stays measured and on-brand.
See Web Push in action.
Opt-in browser notifications that bring visitors back.
Everything you need on this channel
VAPID standard
Built on the W3C Web Push / VAPID standard, so notifications work across modern browsers without proprietary SDKs.
Opt-in by design
Visitors explicitly grant permission in the browser — push is consent-first and respects every decline.
Behaviour-triggered
Send push from automation flows when a lead hits a score band or joins an audience cluster.
No identifier needed
Re-engage anonymous visitors who have not shared an email or phone — push works on the browser subscription.
Attributed sends
Push notifications live on the contact timeline alongside ads, email, and SMS for unified attribution.
Queue-backed reliability
Delivery runs on dedicated notification workers, so large pushes never slow tracking or the dashboard.
Why teams add web push with 11metrics
Web push reaches people who never left an email — the hardest segment to win back. 11metrics makes it consent-first and measurable.
- Open VAPID standard, no proprietary SDK lock-in
- Explicit browser opt-in — privacy-respecting by default
- Triggered by score bands and AI audience clusters
- Fully attributed on the same first-party contact timeline