Privacy Policy

Privacy Policy

Last updated: May 2025

11metrics ("we", "us", or "our") is a privacy-first marketing analytics and lead attribution platform operated by 11METRICS Ltd., registered in London, UK,. This Privacy Policy explains how we collect, use, and protect information when you use our platform at https://11metrics.ai.

1. Information We Collect

Account data: When you register, we collect your name, email address, company name, and password (stored as a bcrypt hash). We never store passwords in plain text.

Usage data: We collect information about how you use the platform — pages visited, features used, and actions taken — to improve our service.

Tracking data: When you deploy the 11metrics pixel on your own website, the pixel collects visitor sessions, UTM parameters, form submissions, and event data on your behalf. Email and phone data captured by the pixel is SHA-256 hashed on the client side before transmission; we never receive plain-text PII from your visitors. IP addresses are hashed server-side before storage and never persisted in plain text.

Payment data: Billing transactions are processed by Ziina and Stripe. We do not store card numbers or bank details on our servers.

2. How We Use Your Information

3. Data Sharing

We do not sell your personal data. We share data only with:

4. Cookies & Tracking Technologies

11metrics uses a single first-party cookie (_11metrics_uid) placed on your own domain when you deploy our pixel. We do not set third-party tracking cookies. Our marketing website pages operate in cookie-free mode by default. You may accept optional marketing cookies via our cookie-consent banner; those preferences are respected and stored client-side.

5. Data Retention

Account data is retained for the lifetime of your workspace plus 30 days after account deletion. Event data is retained for 24 months by default. You may request earlier deletion by contacting us.

6. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, or delete your personal data; to restrict or object to processing; and to data portability. To exercise these rights, email [email protected]. We will respond within 30 days.

7. Security

We implement industry-standard security measures including encryption in transit (TLS 1.2+), hashed storage of all PII, and regular security reviews. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.

8. International Transfers

11metrics is operated from the UK. If you access the platform from outside the UK, your data may be transferred to and processed in the UK or other countries where our sub-processors operate. We use appropriate safeguards for such transfers.

9. Children

Our platform is not directed at children under 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or an in-app notice at least 14 days before they take effect. Continued use of the platform after changes take effect constitutes acceptance.

11. Contact

For privacy questions or to exercise your data rights, contact us at [email protected] or write to: 11METRICS Ltd., 124-128 City Road, London, England, EC1V 2NX.