Automotive

Turn Automotive Leads Into Measurable Revenue

From search ad to test drive booking — 11metrics tracks every touchpoint in the automotive buyer journey and scores leads by intent.

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Common Challenges in Automotive Marketing

Long Consideration Cycles

Car buyers research for weeks. 11metrics tracks the full journey so you credit the right campaign.

Multi-Source Lead Attribution

Unify leads from Google, Meta, listing sites, and organic into one dashboard.

Agency Performance Reporting

Prove your agency's value with automated monthly performance reports and fee calculations.

11metrics for Automotive

Automotive marketing has long sales cycles and high CPLs. 11metrics captures every touchpoint, scores leads by engagement depth, and shows exactly which campaigns are worth scaling.

Lead scoring based on model page views, configurator use, and contact form submissions
UTM attribution across Google, Meta, display, and automotive listing platforms
Automated performance fee calculation for agency clients
Export leads directly to CRM via HubSpot, Zoho, or Brevo connectors

Frequently Asked Questions

How does lead scoring work for automotive dealerships?

11metrics scores every contact based on their behaviour — number of model pages viewed, time on site, return visits, and whether they submitted a contact or test drive form. High-scoring leads are flagged as Hot and can trigger automated notifications to your sales team.

Can automotive agencies use 11metrics to track multiple dealership clients?

Yes. 11metrics is multi-tenant. Each dealership client gets their own workspace with full data isolation, while the agency maintains oversight across all accounts from a single login.

Does 11metrics integrate with automotive CRM platforms?

11metrics integrates with HubSpot, Zoho CRM, Brevo, and Bitrix24 via the Cloud Connect feature. Qualified leads are pushed automatically once they meet your scoring threshold.

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