Compliant Lead Tracking for Financial Services
Privacy-first attribution built for regulated industries. Track campaigns, score leads, and prove ROI without storing personally identifiable data in plain text.
Start Free TrialCommon Challenges in Financial Services Marketing
Privacy & Compliance
Financial services face strict data rules. 11metrics hashes all PII client-side before storage.
Long Lead Qualification Cycles
Score and nurture leads over weeks as they move from awareness to application.
High CPL Justification
Show exactly which campaigns generate qualified applicants, not just form submissions.
11metrics for Financial Services
Financial marketing teams need attribution that is both powerful and compliant. 11metrics hashes email and phone data before it ever leaves the browser, stores no plain-text PII, and tracks lead quality through multi-touch scoring.
- SHA-256 client-side hashing of all email and phone data before storage
- Lead scoring tuned for financial intent signals — product page depth, calculator use, return visits
- No third-party cookies — compliant with GDPR, UAE PDPL, and similar frameworks
- Performance fee calculation for agency-client retainer management
Frequently Asked Questions
Is 11metrics compliant with financial data privacy regulations?
11metrics is built privacy-first. All email and phone data is SHA-256 hashed on the client side before any network call, so no plain-text PII is ever transmitted or stored. IP addresses are also hashed server-side. This architecture is compatible with GDPR, UAE PDPL, and similar frameworks.
How does 11metrics handle lead scoring for financial products?
You configure scoring rules based on behavioural signals relevant to your product — product page visits, calculator interactions, document downloads, and return visits. Each action adds points, and leads are automatically banded as Cold, Warm, Hot, or Converted.
Can 11metrics track leads from financial comparison sites?
Yes. Any traffic source that supports UTM parameters — including comparison sites, affiliate networks, and paid media — is tracked and attributed in 11metrics. You get a unified view of lead quality and cost per qualified lead across all sources.
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