The platform
One pixel. The whole funnel. Zero plain-text PII.
Every 11metrics capability runs on the same first-party timeline — from the first anonymous pageview to the invoiced performance fee. Explore the building blocks below.
Capabilities
Eight capabilities, one source of truth.
Multi-Touch Attribution
Map every lead back to the campaign, UTM, and channel that earned it.
Learn moreLead Scoring
Live 0–100 scores band leads Cold, Warm, Hot, and Converted.
Learn moreFirst-Party Pixel
One privacy-first SDK that resolves visitors to real leads.
Learn moreFee Tracker
Reconcile performance fees and generate invoices automatically.
Learn moreAI Insights
AI surfaces what to scale, pause, and test next in plain language.
Learn moreAI Audiences
Behavioural audience segments built automatically by AI clustering.
Learn moreAutomation
Flows across email, SMS, WhatsApp, and push triggered by behaviour.
Learn moreReports & Analytics
Client-ready monthly PDF reports and custom analytics.
Learn more