Automation
Turn behaviour into action, automatically
Build flows that fire the moment a contact enters a score band or audience cluster, then reach them across email, SMS, WhatsApp, and push — no manual follow-up required.
In the product
A flow that fires the moment intent appears
app.11metrics.ai/automation
Flow · hot-lead follow-upActive
Trigger
Enters “Hot” band
Wait
1 hour
Email
Send follow-up
Notify
Telegram alert
emailsmswhatsapppush
Flows triggered by real behaviour
Automation is wired directly to scoring and audiences, so follow-up happens the instant intent appears — not hours later.
Behavioural triggers
Start a flow when a contact crosses into a new score band or joins an AI audience cluster — the moment intent shows up, the sequence begins.
Multi-channel steps
Reach contacts where they are with email, SMS, WhatsApp, and push notification steps inside a single flow.
Email sequences
Nurture prospects with timed email sequences that draw on the same first-party contact data powering scoring and attribution.
Hands-off follow-up
Once a flow is live it runs on every qualifying contact automatically, so no hot lead slips through because someone forgot to follow up.
FAQ
Frequently asked.
What can trigger an automation flow?
Flows trigger on behavioural events — most commonly when a contact enters a score band or joins an AI audience cluster. Because scoring and clustering update on real behaviour, follow-up fires the moment intent appears.
Which channels can a flow use?
Automation flows support email, SMS, WhatsApp, and push notification steps, so you can reach contacts on the channel most likely to convert them inside a single sequence.
Which plan includes automation flows?
Automation flows are part of the Pro plan. Email automation steps and the broader automation center power timely, multi-channel follow-up driven by your first-party data.