The identity-resolution category, mapped
Most identity-resolution tools concentrate on the entry of the funnel — connecting an anonymous visitor to a known person. 11metrics starts there too, then carries that identity all the way through scoring, attribution, and billing.
Positioning is illustrative and reflects how the category is generally described in public materials — every vendor’s exact scope differs, so verify current details on each provider’s own site.
11metrics vs RB2B
Both connect anonymous website traffic to real people. 11metrics goes further — turning identified visitors into scored leads, attributed campaigns, and tracked agency fees inside one privacy-first platform.
See the comparison11mvs Warmly11metrics vs Warmly
Warmly focuses on warm-lead orchestration and signal-based outreach. 11metrics is a full-funnel attribution platform — first-party identity, lead scoring, multi-channel campaign tracking, and agency fee management in one place.
See the comparison11mvs Customers.ai11metrics vs Customers.ai
Customers.ai centres on visitor identification and audience activation for remarketing. 11metrics is a privacy-first attribution platform — identity resolution plus lead scoring, multi-touch attribution, and automatic agency fee tracking.
See the comparison11mvs Retention.com11metrics vs Retention.com
Retention.com is known for identity resolution that powers email and retention programs. 11metrics is a full-funnel attribution platform — first-party identity, lead scoring, multi-touch attribution, and agency fee tracking in one privacy-first system.
See the comparisonIdentity is where we start, not where we stop
Most tools in this category stop at identifying the visitor. 11metrics carries that identity through scoring, attribution, automation, and agency fee tracking.
Full funnel, not just identity
Identity resolution is the entry point. 11metrics scores every contact 0–100, attributes each lead to its campaign and UTM, and tracks the fees that follow.
Built for agencies
Isolated multi-tenant workspaces per client, plus automatic performance/success-fee calculation — attribution and billing in one place.
Privacy-first by construction
Emails and phones are SHA-256 hashed in the browser before any network call, IPs are hashed server-side, and no third-party cookies are used.
Beyond the web
WhatsApp, phone-call, and URL campaigns are tracked natively with branded short links, click counters, and QR codes.
See what full-funnel attribution looks like
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