Pop-ups

Gamified Pop-ups That Convert Browsers Into Leads

A visual pop-up builder with spin-to-win and prize gamification — capture more leads, attribute every entry, and reward winners automatically.

Pop-ups people actually want to engage with

Static pop-ups get dismissed. Gamified ones get played. 11metrics includes a drag-and-drop pop-up builder with prize mechanics like spin-to-win, so visitors trade their interest for a reward — and you capture an attributed, scored lead in return. Winners are emailed their prize automatically.

In the product

See Pop-ups in action.

Gamified spin-to-win that trades a reward for an attributed lead.

yourstore.com
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Spin to win
Enter your email for a chance to win
Spin the wheel
Capabilities

Everything you need on this channel

Visual pop-up builder

Design pop-ups with a drag-and-drop editor — layouts, fields, triggers, and styling without code.

Gamification & prizes

Add spin-to-win and prize mechanics that turn a passive visitor into an engaged, opted-in lead.

Automatic prize emails

Winners receive their prize by email automatically through a dedicated notification job.

Attributed entries

Every entry captures UTM attribution, so you know which campaign drove each new lead.

Feeds scoring & flows

Pop-up leads flow into lead scoring and can trigger any downstream automation.

Hashed at source

Captured email and phone are SHA256-hashed client-side before transmission — privacy-first by default.

Why brands run pop-ups with 11metrics

Gamified pop-ups lift opt-in rates dramatically — and 11metrics keeps every one measured and attributed.

  • Drag-and-drop builder with spin-to-win and prize mechanics
  • Automatic prize-winner emails through a dedicated queue
  • Full UTM attribution on every captured lead
  • Privacy-first: identifiers hashed before they leave the browser
FAQ

Frequently Asked Questions

What kind of pop-ups can I build with 11metrics?
You build pop-ups visually with a drag-and-drop editor, including gamified formats like spin-to-win. Choose layouts, fields, display triggers, and styling without writing code, then publish — pop-ups render server-side with no heavy client framework.
How does prize gamification work?
Add a prize mechanic such as spin-to-win to a pop-up. When a visitor plays and wins, 11metrics captures them as an attributed lead and automatically sends the prize by email through a dedicated notification job.
Are pop-up leads attributed and scored?
Yes. Every entry captures the visitor’s UTM attribution and feeds straight into lead scoring, so a pop-up lead can move into a higher score band and trigger automation — all while email and phone are hashed at source.

Turn every channel into measured revenue.

One privacy-first platform that scores leads, attributes campaigns, and proves ROI across every touchpoint.

Privacy-first by design. No credit card required.