A guided walk through
every surface.
Eight stops, one privacy-first platform. See how a visitor becomes a scored lead, an attributed campaign, and a reconciled fee — without a single third-party cookie.
Your whole funnel, at a glance.
The Overview dashboard is your command center. Track leads, contacts, conversion rate, and campaign performance across any date range — every number scoped to the workspace you are in. It is the first thing you see and the fastest way to know whether this week is working.
- Leads, contacts, and conversion trends over time
- Date-range filtering on every metric
- Per-workspace isolation for multi-client agencies
Anonymous visitors become known leads.
Contacts and Leads live in one tabbed view. The first-party pixel resolves anonymous sessions into real people, attaching the source, campaign, and behaviour to each profile. Every contact carries a live lead score, so the list naturally surfaces who to call first.
- Identity resolved via first-party pixel and cookie
- Source, campaign, and UTM stored on every contact
- Live score and band on each row
Intent, scored in real time.
Lead Scoring assigns every contact a 0–100 value from configurable behavioural rules — page visits, UTM source, form fills, session depth, and recency. Scores fall into four bands: Cold, Warm, Hot, and Converted. The moment a new signal lands, the score and band update.
- Bands: Cold 0–20, Warm 21–50, Hot 51–80, Converted 81+
- Configurable rules per workspace
- Recalculated on every behavioural event
Every lead, tied to its source.
Campaigns track WhatsApp, phone, and URL with branded short links, click counters, and QR codes. Multi-touch attribution maps each lead back to the originating campaign, UTM parameters, tracking link, and traffic source — across Meta, Google, TikTok, and more.
- WhatsApp, phone, and URL campaigns with branded links
- QR codes and click counters built in
- Multi-touch attribution across every channel
Performance fees, calculated for you.
The Fee Tracker turns results into revenue. Define fixed or percentage-based fees per campaign and 11metrics auto-generates monthly calculations from lead volume and conversion type — then rolls them straight into client-ready invoices. No spreadsheet required.
- Fixed or percentage fee structures per campaign
- Automatic monthly fee calculation
- Invoices generated and emailed automatically
Behavioural segments, no rules to write.
AI Audience Clustering groups contacts into behavioural segments using LLM analysis — no manual rule-building. It reads how people actually behave and surfaces meaningful cohorts you can target, all metered against your workspace’s monthly AI token allowance.
- Clusters generated from real contact behaviour
- No manual filters or rules required
- Available on Growth and Pro plans
Act the moment intent appears.
Automation Flows trigger when a contact enters a score band or audience cluster. Send an email sequence, fire a Telegram message, or push a notification — so your team reaches hot leads while they are still warm, without anyone watching the dashboard.
- Triggers on score-band or cluster changes
- Email, Telegram, and push notification steps
- Visual, multi-step flow builder
Client-ready reporting on a schedule.
Reports turn your data into something you can hand a client. Generate branded, white-label PDF reports on a schedule, delivered automatically — with custom reports available on Pro. Performance reconciles in the background so the report is always current.
- White-label PDF reports in your colours
- Scheduled and auto-delivered
- Custom reports on the Pro plan