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and engage
every visitor.

The privacy-first analytics platform that captures every lead, scores hot prospects in real time, and shows which campaigns are worth scaling — automatically.

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11metrics / leads
LIVE
Workspace
Overview
Leads
Campaigns
Fees
Reports
Campaigns
#meta-spring
#google-rsa
#tiktok-aug
Leads · Last 14 days
2,847+18.4%
14d
30d
90d
Score bands 263 today
42
Hot
87
Warm
134
Cold
Fees earned · May
$12,480
▲ $2,140 vs last month
Live feed
filtered: hot ▼
MT
Marcus Tan
meta · spring-promo · 4m ago
98
live
PS
Priya Shah
google · rsa · 11m ago
91
hot
DR
Diego Romero
tiktok · aug-launch · 23m ago
74
warm
Performance fee
+$840
Hot lead
Marcus Tan · 98

11metrics is the data hub
for your entire stack

One pixel. Every platform. Real attribution — out of the box.

Meta Ads
Google Ads
TikTok Ads
Shopify
WooCommerce
11metrics
HubSpot
Z
Zoho CRM
Brevo
B24
Bitrix24
I
InsiderOne
0+
integrations · connected out of the box
Trusted by 200+ growth teams
The problem

Too many tools,
not enough clarity.

Before 11metrics
Disconnected tools.
Guesswork reports.
By the time you find the signal, budget is already gone and your best leads have gone cold.
  • Leads scattered across CRMs, forms, and call tools
  • No way to tie a campaign click to a real conversion
  • No single source of truth — wasted spend hides in the noise
  • Cookie banners punching holes in your attribution data
With 11metrics
One pixel captures
every signal.
One pixel, one dashboard, one source of truth. Real attribution that surfaces the insights that actually move the needle.
  • One pixel captures every click, form, and call
  • 12-rule scoring engine flags high-intent leads in seconds
  • Full attribution — first touch, last touch, and everything between
  • Privacy-first: SHA256 hashed, no PII at rest
Install in 60 seconds

One pixel.
Every signal.

Drop the snippet into any site or landing page. No GTM gymnastics required.

01 — COPY
Copy your workspace pixel
Each workspace gets a unique async script bound to your SHA256 salt.
<script src="cdn.11metrics.ai/pixel/ws_xxxx.js" async>
02 — PASTE
Paste before </head>
Works on any site — Webflow, WordPress, Next.js. Loads async, never blocks render.
~140ms median load · TLS 1.3
03 — MAP
Map form fields
We autodetect 80% of fields. Name, email, phone, UTMs — hashed on first submit.
04 — BILL
Set fee rules → bill
CPL, CPA, retainer + bonus. Nightly reconciliation. Auto-invoice when threshold hits.
LIVE · just now
Marcus Tan
Meta · spring-promo · Score 98
HOT LEAD
New hot lead · Score 88
Marcus Tan · 3 sessions · Orbit/Media
Performance fee invoiced
$840 → Catalyst & Co · Campaign Q2
Platform

Six things your
spreadsheet can't do.

11metrics replaces the duct-tape stack — UTM logger, form router, invoice template — with one platform that knows the difference between a click and a closed deal.

All plans
Privacy-first pixel
Every visitor is hashed SHA256 server-side. No raw emails, no IPs, no cookie banners. GDPR/CCPA ready out of the box.
Growth+
Lead scoring engine
12+ scoring rules across recency, source quality, form completion, and page intent. Hot/warm/cold bands update in real time.
Growth+
Fee tracker
Per-campaign fee rules — CPL, CPA, retainer + bonus. Nightly reconciliation. Auto-invoice when a threshold hits.
All plans
Attribution dashboard
First-touch, last-touch, and U-shaped models on the same chart. Drill from channel to ad-set to keyword without breaking a sweat.
Pro
White-label reports
Schedule Monday-morning PDFs in your colors, your logo, your domain. Clients see polished reporting; you keep the credit.
Pro
AI insights
Landing page analyzer flags friction. Campaign recommender suggests reallocation. Weekly digest in plain English.
Marcus Tan+18pts
Priya ShahConverted
Diego R.HOT
Aisha M.+$840 fee
Jonah L.+12pts
Dani R.WARM
Marcus Tan+18pts
Priya ShahConverted
Diego R.HOT
Aisha M.+$840 fee
Jonah L.+12pts
Dani R.WARM
Customers

Teams who finally
know what's working.

11metrics helped us recover $12k in unpaid performance fees in the first quarter. The auto-invoice line alone justified the cost.
Dani Reyes
Founder, Catalyst & Co
+$12k recovered in Q1
We used to spend three days a month reconciling spreadsheets. Now I open the dashboard on Monday and the report has already gone out.
Jonah Lim
Head of Growth, Northwind
3 days → 0
The lead-scoring band moved one client from "we're spending too much" to "we need to double the budget" in eight weeks.
Aisha Mehta
Partner, Orbit Media
2× ad spend unlocked
75
By the numbers

Built for scale.
Priced for growth.

0B+
Events tracked
0%
Platform uptime
0ms
Median pixel load
0+
Growth teams
Pricing

Simple pricing that scales
with you.

Start free. Upgrade as your campaigns grow — no surprise bills, no lock-in.

Free
Free

Get started with basic tracking at no cost. Forever free.

  • 50 Contacts
  • 1 Campaigns
  • 1 Tracking Links
  • 5,000 Events/mo
  • 1 Users
  • Lead Scoring
  • QR Codes
  • AI Analysis
  • PDF Reports
  • White-label
  • API Access
Get started free
Starter
$49/mo

Perfect for small businesses starting their analytics journey.

  • 500 Contacts
  • 3 Campaigns
  • 5 Tracking Links
  • 25,000 Events/mo
  • 1 Users
  • Lead Scoring
  • QR Codes
  • AI Analysis
  • PDF Reports
  • White-label
  • API Access
Start free trial
Growth
$149/mo

For growing teams that need lead scoring, QR codes, and performance tracking.

  • 2,500 Contacts
  • 10 Campaigns
  • 20 Tracking Links
  • 100,000 Events/mo
  • 2 Users
  • Lead Scoring
  • QR Codes
  • AI Analysis
  • PDF Reports
  • White-label
  • API Access
Get Growth
Most popular
Pro
$399/mo

Unlimited everything. White-label reports, priority support, and API access.

  • Unlimited Contacts
  • Unlimited Campaigns
  • Unlimited Tracking Links
  • Unlimited Events/mo
  • 5 Users
  • Lead Scoring
  • QR Codes
  • AI Analysis
  • PDF Reports
  • White-label
  • API Access
Get Pro
Enterprise
Custom

For agency networks and high-volume operators. Dedicated infra, custom SLAs, on-prem option.

  • Unlimited Contacts
  • Unlimited Campaigns
  • Unlimited Links
  • Custom volume
  • Unlimited Users
  • Lead Scoring
  • QR Codes
  • AI Analysis
  • PDF Reports
  • White-label
  • Dedicated SLA + CSM
Contact us

Need over 1M events/mo or on-prem? Talk to sales →

How we compare

Built for the job.
Not retrofitted to it.

GA was made for media owners. 11metrics was made for anyone who needs to know what's actually converting.

Capability11metricsGoogle Analytics 4Mixpanel
Privacy-first (no PII at rest)YesNoPartial
Lead scoring engine12+ rules——
Performance fee trackerYesNoNo
Multi-touch attributionFirst / Last / U-shapeLast onlyFirst / Last
White-label reportsYesNoNo
Setup time~5 minHalf a day~1 hour
Mid-tier priceFrom $49/moFree + GA360$833/mo
FAQ

Questions, answered.

How does the pixel work?
11metrics loads as a 4.8 KB async script. On every pageview, form submit, or call-tracking webhook it hashes identifiers server-side (SHA256 + a per-workspace salt) and writes the event to your timeline. No cookies are dropped unless you opt in; nothing PII-shaped ever lands at rest.
Can I use 11metrics without the pixel?
No. The pixel is what gives 11metrics a deterministic view of a visitor across sessions and devices. If you can't install it, we can ingest server-side events via the API — but you lose attribution depth.
Is my data private?
Yes. 11metrics is SOC 2 Type II, GDPR, and CCPA compliant. All identifiers are SHA256 hashed before they leave the browser. Workspace data is isolated, encrypted at rest with AES-256, and never used to train shared models.
How does fee tracking actually work?
You define a rule per campaign — CPL, CPA, retainer + bonus, custom thresholds. 11metrics runs a nightly reconciliation across attributed leads and outputs a single invoice line ready for Stripe, Xero, or QuickBooks via webhook.
Can I upgrade or downgrade anytime?
Yes, both. Upgrades prorate to the day; downgrades take effect at the next billing cycle. Annual plans can be paused once per year for up to 60 days.
Get started today

Start tracking leads
in minutes.

No credit card required. Full Pro features for 7 days. Drop the pixel; we'll do the rest.

Start free trial

Already integrating? Read the docs →