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and engage
every visitor.

The privacy-first analytics platform that captures every lead, scores hot prospects in real time, and shows which campaigns are worth scaling — automatically.

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11metrics / leads

LIVE

Workspace

Overview

Leads

Campaigns

Fees

Reports

Campaigns

#meta-spring

#google-rsa

#tiktok-aug

Leads · Last 14 days

2,847+18.4%

14d

30d

90d

Score bands 263 today

Hot

Warm

134

Cold

Fees earned · May

$12,480

▲ $2,140 vs last month

Live feed

filtered: hot ▼

Marcus Tan

meta · spring-promo · 4m ago

live

Priya Shah

google · rsa · 11m ago

hot

Diego Romero

tiktok · aug-launch · 23m ago

warm

Performance fee

+$840

Hot lead

Marcus Tan · 98

11metrics is the data hub
for your entire stack

One pixel. Every platform. Real attribution — out of the box.

Meta Ads

Google Ads

TikTok Ads

Shopify

WooCommerce

11metrics

HubSpot

Zoho CRM

Brevo

Bitrix24

InsiderOne

integrations · connected out of the box

Trusted by 200+ growth teams

The problem

Too many tools,
not enough clarity.

Before 11metrics

Disconnected tools.
Guesswork reports.

By the time you find the signal, budget is already gone and your best leads have gone cold.

Leads scattered across CRMs, forms, and call tools
No way to tie a campaign click to a real conversion
No single source of truth — wasted spend hides in the noise
Cookie banners punching holes in your attribution data

With 11metrics

One pixel captures
every signal.

One pixel, one dashboard, one source of truth. Real attribution that surfaces the insights that actually move the needle.

One pixel captures every click, form, and call
12-rule scoring engine flags high-intent leads in seconds
Full attribution — first touch, last touch, and everything between
Privacy-first: SHA256 hashed, no PII at rest

Install in 60 seconds

One pixel.
Every signal.

Drop the snippet into any site or landing page. No GTM gymnastics required.

01 — COPY

Copy your workspace pixel

Each workspace gets a unique async script bound to your SHA256 salt.

02 — PASTE

Paste before </head>

Works on any site — Webflow, WordPress, Next.js. Loads async, never blocks render.

~140ms median load · TLS 1.3

03 — MAP

Map form fields

We autodetect 80% of fields. Name, email, phone, UTMs — hashed on first submit.

04 — BILL

Set fee rules → bill

CPL, CPA, retainer + bonus. Nightly reconciliation. Auto-invoice when threshold hits.

LIVE · just now

Marcus Tan

Meta · spring-promo · Score 98

HOT LEAD

New hot lead · Score 88

Marcus Tan · 3 sessions · Orbit/Media

Performance fee invoiced

$840 → Catalyst & Co · Campaign Q2

Platform

Six things your
spreadsheet can't do.

11metrics replaces the duct-tape stack, UTM logger, form router, invoice template, with one platform that knows the difference between a click and a closed deal.

All plans

Privacy-first pixel

Every visitor is hashed SHA256 server-side. No raw emails, no IPs, no cookie banners. GDPR/CCPA ready out of the box.

Growth+

Lead scoring engine

12+ scoring rules across recency, source quality, form completion, and page intent. Hot/warm/cold bands update in real time.

Growth+

Fee tracker

Per-campaign fee rules — CPL, CPA, retainer + bonus. Nightly reconciliation. Auto-invoice when a threshold hits.

All plans

Attribution dashboard

First-touch, last-touch, and U-shaped models on the same chart. Drill from channel to ad-set to keyword without breaking a sweat.

Pro

White-label reports

Schedule Monday-morning PDFs in your colors, your logo, your domain. Clients see polished reporting; you keep the credit.

Pro

AI insights

Landing page analyzer flags friction. Campaign recommender suggests reallocation. Weekly digest in plain English.

Marcus Tan+18pts

Priya ShahConverted

Diego R.HOT

Aisha M.+$840 fee

Jonah L.+12pts

Dani R.WARM

Marcus Tan+18pts

Priya ShahConverted

Diego R.HOT

Aisha M.+$840 fee

Jonah L.+12pts

Dani R.WARM

Customers

Teams who finally
know what's working.

11metrics helped us recover $12k in unpaid performance fees in the first quarter. The auto-invoice line alone justified the cost.

Dani Reyes

Founder, Catalyst & Co

+$12k recovered in Q1

We used to spend three days a month reconciling spreadsheets. Now I open the dashboard on Monday and the report has already gone out.

Jonah Lim

Head of Growth, Northwind

3 days → 0

The lead-scoring band moved one client from "we're spending too much" to "we need to double the budget" in eight weeks.

Aisha Mehta

Partner, Orbit Media

2× ad spend unlocked

By the numbers

Built for scale.
Priced for growth.

0B+

Events tracked

Platform uptime

0ms

Median pixel load

Growth teams

Pricing

Simple pricing that scales
with you.

Start free. Upgrade as your campaigns grow — no surprise bills, no lock-in.

Free

Get started with basic tracking at no cost. Forever free.

50 Contacts
1 Campaigns
5,000 Events/mo
E-commerce connectors
Marketing automation
AI Analysis

Core

1 Tracking Links
1 Users
Full contact data collection
Cookie consent banner

E-commerce

Ad platform connectors
CRM Cloud Connect
Synced products
Synced blog posts

Automation & messaging

Abandoned-cart recovery
Segments
Marketing emails
SMS messages
Web push notifications
Telegram notifications

Customer data

Custom fields
Webhook endpoints
Predicted CLV
Contact enrichment
Contact deduplication
Smart suggestions

Growth tools

Lead Scoring
AI tokens
PDF Reports
Fee Tracker
UTM Monitor
QR Codes
Contact Map
Landing page sites
Custom domains
Forms
Pop-ups

Account

Team members
White-label
API Access
Priority support

Get started free

Starter

$49/mo

Perfect for small businesses starting their analytics journey.

500 Contacts
3 Campaigns
15,000 Events/mo
E-commerce connectors
Marketing automation
AI Analysis

Core

5 Tracking Links
1 Users
Full contact data collection
Cookie consent banner

E-commerce

Ad platform connectors
CRM Cloud Connect
50 Synced products
50 Synced blog posts

Automation & messaging

Abandoned-cart recovery
Segments
1,000 /mo Marketing emails
SMS messages
Web push notifications
Telegram notifications

Customer data

Custom fields
Webhook endpoints
Predicted CLV
Contact enrichment
Contact deduplication
Smart suggestions

Growth tools

Lead Scoring
AI tokens
PDF Reports
Fee Tracker
UTM Monitor
QR Codes
Contact Map
1 Landing page sites
Custom domains
1 Forms
Pop-ups

Account

Team members
White-label
API Access
Priority support

Start free trial

Growth

$149/mo

For growing teams that need lead scoring, QR codes, and performance tracking.

2,500 Contacts
10 Campaigns
50,000 Events/mo
E-commerce connectors
Marketing automation
AI Analysis

Core

20 Tracking Links
2 Users
Full contact data collection
Cookie consent banner

E-commerce

Ad platform connectors
CRM Cloud Connect
100 Synced products
100 Synced blog posts

Automation & messaging

Abandoned-cart recovery
Segments
2,500 /mo Marketing emails
500 /mo SMS messages
Web push notifications
Telegram notifications

Customer data

20 Custom fields
Webhook endpoints
Predicted CLV
Contact enrichment
Contact deduplication
Smart suggestions

Growth tools

Lead Scoring
10,000 /mo AI tokens
PDF Reports
Fee Tracker
UTM Monitor
QR Codes
Contact Map
2 Landing page sites
Custom domains
5 Forms
5 Pop-ups

Account

Team members
White-label
API Access
Priority support

Get Growth

Built for the job.
Not retrofitted to it.

GA was made for media owners. 11metrics was made for anyone who needs to know what's actually converting.

Capability	11metrics	Google Analytics 4	Mixpanel
Privacy-first (no PII at rest)	Yes	No	Partial
Lead scoring engine	12+ rules	—	—
Performance fee tracker	Yes	No	No
Multi-touch attribution	First / Last / U-shape	Last only	First / Last
White-label reports	Yes	No	No
Setup time	~5 min	Half a day	~1 hour
Mid-tier price	From $49/mo	Free + GA360	$833/mo

FAQ

Questions, answered.

How does the pixel work?

11metrics loads as a 4.8 KB async script. On every pageview, form submit, or call-tracking webhook it hashes identifiers server-side (SHA256 + a per-workspace salt) and writes the event to your timeline. No cookies are dropped unless you opt in; nothing PII-shaped ever lands at rest.

Can I use 11metrics without the pixel?

No. The pixel is what gives 11metrics a deterministic view of a visitor across sessions and devices. If you can't install it, we can ingest server-side events via the API — but you lose attribution depth.

Is my data private?

Yes. 11metrics is SOC 2 Type II, GDPR, and CCPA compliant. All identifiers are SHA256 hashed before they leave the browser. Workspace data is isolated, encrypted at rest with AES-256, and never used to train shared models.

How does fee tracking actually work?

You define a rule per campaign — CPL, CPA, retainer + bonus, custom thresholds. 11metrics runs a nightly reconciliation across attributed leads and outputs a single invoice line ready for Stripe, Xero, or QuickBooks via webhook.

Can I upgrade or downgrade anytime?

Yes, both. Upgrades prorate to the day; downgrades take effect at the next billing cycle. Annual plans can be paused once per year for up to 60 days.

Get started today

Start tracking leads
in minutes.

No credit card required. Full Pro features for 7 days. Drop the pixel; we'll do the rest.

Start free trial

Already integrating? Read the docs →

Track, scoreand engage every visitor.

11metrics is the data hubfor your entire stack

Too many tools,not enough clarity.

One pixel.Every signal.

Six things yourspreadsheet can't do.

Teams who finallyknow what's working.

Built for scale.Priced for growth.

Simple pricing that scaleswith you.

Built for the job.Not retrofitted to it.

Questions, answered.

Start tracking leadsin minutes.

Track, score
and engage
every visitor.

11metrics is the data hub
for your entire stack

Too many tools,
not enough clarity.

One pixel.
Every signal.

Six things your
spreadsheet can't do.

Teams who finally
know what's working.

Built for scale.
Priced for growth.

Simple pricing that scales
with you.

Built for the job.
Not retrofitted to it.

Start tracking leads
in minutes.