Attribution that was built for the job
— not retrofitted into it.
11metrics resolves anonymous visitors to real leads with first-party identity, scores and attributes them, and reconciles every performance fee — privately, on one timeline. No third-party cookies. No spreadsheet. No guesswork.
Six reasons it just fits.
Not a longer feature list — a fundamentally different shape. Each of these is native to the platform, not a bolt-on.
Hashed at source. First-party only.
The difference is not a setting you toggle — it is how the data flows. Compare the legacy third-party pipeline with what actually leaves the browser on 11metrics.
The old way vs. purpose-built.
Most attribution lives inside tools designed for something else. Here is what changes when the tool is designed for this from day one.
One privacy-first flow.
Every step happens on the same timeline — so nothing is stitched together after the fact, and nothing leaks in the process.
A lightweight async snippet records every pageview, form fill and click — hashing email and phone in the browser before anything is sent. No third-party cookies, no plain-text identifiers.
A persistent first-party cookie stitches sessions together and matches them to known contacts on the hashed lookup key, building one timeline per person across every visit and channel.
A rolling 0–100 score promotes leads from Cold to Converted as behaviour happens, while multi-touch attribution maps each one back to the campaign, UTM and link that earned it.
The fee tracker turns qualified leads into performance fees and invoices automatically, and AI clustering plus insights tell you in plain language what to scale, pause or test next.
Signal you can stand behind.
Captured privately, attributed precisely, across hundreds of growth workspaces.