Know Which Campaigns Drive Retail Sales
From product page to checkout — 11metrics shows exactly which campaigns, channels, and keywords convert browsers into buyers.
Start Free TrialCommon Challenges in Retail Marketing
Cart Abandonment Attribution
Identify which ad drove a returning visitor who finally converted three days later.
Multi-channel UTM Tracking
Track Google, Meta, TikTok, and email campaigns in one unified dashboard.
Seasonal Campaign ROI
Prove exactly which promotions moved inventory during peak seasons.
11metrics for Retail & Ecommerce
Retail marketers need more than last-click attribution. 11metrics tracks the full customer journey — from first ad impression to repeat purchase — using first-party data and UTM attribution.
- First-party cookie tracking that survives iOS privacy changes
- UTM attribution across paid, organic, and email channels
- Lead scoring to prioritise high-intent shoppers
- Campaign fee calculation for agency clients
Frequently Asked Questions
How does 11metrics help ecommerce businesses track conversions?
11metrics uses a lightweight JavaScript pixel to capture every visitor session, UTM parameter, and form submission. It attributes each conversion to the exact campaign that generated it, using first-party cookies that comply with modern privacy regulations.
Can 11metrics track campaigns across multiple ecommerce platforms?
Yes. The 11metrics pixel works on any website regardless of platform — Shopify, WooCommerce, custom storefronts. Install one script and it tracks all campaigns uniformly.
Does 11metrics integrate with Google Ads and Meta Ads for retail?
Yes. 11metrics connects to Google Ads and Meta Ads to sync campaign data directly into your attribution dashboard, giving you a unified view of paid performance alongside organic and email.
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