Forms

A Standalone Form Builder That Captures Attributed Leads

Drag-and-drop forms that embed anywhere, capture leads with full UTM attribution, and feed straight into scoring and automation — privacy-first from the first keystroke.

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Forms that know where every lead came from

A form submission is only half the story — the other half is which campaign drove it. 11metrics includes a standalone drag-and-drop form builder whose submissions arrive pre-tagged with UTM attribution, feed directly into lead scoring, and can trigger any automation flow. PII is hashed before it ever leaves the browser.

In the product

See Forms in action.

Drag fields, publish anywhere — PII hashed before it leaves the browser.

Text
Email
Phone
Select
Full name
Email · hashed
Phone⋮⋮
Drop a field here
Submit
Capabilities

Everything you need on this channel

Drag-and-drop builder

Assemble forms visually with a self-contained builder — no code, no developer hand-off.

Embed anywhere

Drop a lightweight loader on any site and forms render server-side with zero framework lock-in.

Built-in UTM attribution

Every submission captures source, medium, campaign, content, and term for lifetime attribution.

Feeds lead scoring

A submit instantly contributes to the contact’s behavioural score and can promote them to Hot.

Triggers automation

Submissions can launch email, SMS, Telegram, or push flows and notify your team in real time.

Hashed at source

Email and phone are SHA256-hashed client-side before any network call — no plain-text PII transmitted.

Why teams capture leads with 11metrics forms

Most form tools capture data but lose the attribution. 11metrics forms arrive already tied to the campaign that produced them.

  • Visual drag-and-drop builder, embeddable on any site
  • Automatic UTM attribution on every submission
  • Instant contribution to lead scoring and score bands
  • Privacy-first: email and phone hashed before they leave the browser
FAQ

Frequently Asked Questions

How do 11metrics forms attribute leads to campaigns?
Because forms run on the same first-party tracking layer as the pixel, every submission automatically captures the visitor’s UTM source, medium, campaign, content, and term. The lead arrives already tied to the campaign that drove it — no manual tagging required.
Can I embed an 11metrics form on any website?
Yes. You build the form with a drag-and-drop editor, then embed it on any site with a lightweight loader. Published forms are rendered server-side with no heavy client framework, so they load fast and work anywhere.
What happens to personal data submitted through a form?
Email and phone are SHA256-hashed in the browser before any network call, so no plain-text PII is transmitted. The hash becomes the canonical lookup key for deduplication, scoring, and automation routing.

Turn every channel into measured revenue.

One privacy-first platform that scores leads, attributes campaigns, and proves ROI across every touchpoint.

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