About 11metrics

Built for performance
marketers who want the truth.

11metrics is a privacy-first lead attribution platform. We help growth teams and agencies see exactly which campaigns generate qualified leads — and what each one is actually worth.

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Our mission

Attribution that is simple,
private, and genuinely useful.

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We believe attribution should be simple, private, and useful. No third-party cookies, no identity graphs sold to advertisers — just first-party data that helps you understand your customers and grow your business. Every visitor is hashed before storage, every event is tied back to the campaign that earned it, and every dollar of spend gets the accountability it deserves.

What we stand for

Three things we never compromise.

The principles behind every line of code and every product decision we ship.

Privacy by design
Email and phone are SHA256-hashed in the browser before a single byte hits the network. IP addresses are hashed server-side. No third-party cookies, no identity graphs sold to advertisers — your data stays yours.
Clarity over noise
One pixel, one timeline, one source of truth. We surface the signal that actually moves revenue — which campaign earned the lead and what it is worth — instead of burying you in vanity metrics.
Ship every week
A small, remote-first team that obsesses over clean software and fast feedback loops. We listen to customers, release improvements continuously, and treat every workspace like production — because it is.
What we build

One platform, the whole funnel.

From the first anonymous pageview to the invoiced performance fee — every step lives on one privacy-first timeline.

First-party pixel
A 4.8 KB async snippet that captures every pageview, form, and call — hashing identifiers before they ever leave the browser.
Real-time lead scoring
Behavioral rules promote prospects from cold to converted as they happen, so your team works the hottest leads first.
Campaign attribution
Every lead ties back to the campaign, channel, and creative that earned it — across Meta, Google, TikTok, and beyond.
Fee tracker + AI insights
Reconcile performance fees automatically and let AI surface what to scale, pause, or test next — in plain language.
By the numbers

Trusted at scale.

Real signal, captured privately, across hundreds of growth workspaces.

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Our story

How we got here.

The question
One question we couldn’t stop asking

Which campaign actually generated this lead — and what is it worth? Growth teams were drowning in dashboards that could not answer it. So we set out to build the one that could.

The principle
Privacy first, or not at all

We decided early: no third-party cookies, no identity graphs sold on. Identifiers are hashed before they leave the browser. Attribution should never come at the cost of trust.

The team
Remote-first, Dubai-rooted

A small, senior team spread across time zones, anchored in Dubai. We obsess over performance, privacy, and clean software — and we ship improvements every single week.

Good to know

Frequently asked.

What exactly does 11metrics do?
We are a privacy-first lead attribution platform. One pixel captures every visitor, form, and call; we score leads in real time, attribute them to the campaign that earned them, reconcile performance fees, and surface AI insights on what to scale.
How do you protect visitor privacy?
Email and phone are SHA256-hashed client-side before any network call. IP addresses are hashed server-side and never stored in plain text. We use first-party cookies only — no third-party cookies, no identity graphs sold to advertisers.
Who is 11metrics built for?
Marketing agencies and in-house growth teams that run paid campaigns and need to prove which spend produced qualified leads — and what those leads are worth in fees and revenue.
Where is the team based?
We are a remote-first team anchored in Dubai, working across time zones. The product is built and supported entirely in-house.
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