Tracking Links

Branded Tracking Links for WhatsApp, Phone, and URLs

Create short links with click counters and QR codes for every campaign — WhatsApp, click-to-call, and redirects — each one attributed and ready for offline use.

One link type for every campaign touchpoint

Whether a campaign points to a chat, a call, or a web page, 11metrics gives it a branded short link you can measure. WhatsApp (/wa), click-to-call (/call), and URL redirects (/go) each carry a click counter and an auto-generated QR code, so online and offline campaigns share one attribution model.

In the product

See Tracking Links in action.

Branded short links with click counts and a scannable QR for offline.

Capabilities

Everything you need on this channel

WhatsApp links

Branded /wa short links with pre-filled messages route chats and count every tap.

Click-to-call links

Phone /call links measure inbound call campaigns with accurate cost-per-click data.

URL redirects

Branded /go links shorten and track any destination URL with full attribution.

QR codes for every link

Each link ships with a scannable QR code for print, packaging, events, and point of sale.

Click counters & attribution

Every click is recorded and attributed to its campaign, channel, and UTM source.

Privacy-first

First-party attribution with no third-party cookies; any PII captured later is hashed at source.

Why marketers use 11metrics tracking links

Generic URL shorteners count clicks but lose attribution. 11metrics links tie every tap — online or offline — to a campaign.

  • WhatsApp, click-to-call, and URL redirect link types
  • Auto-generated QR codes on every link for offline campaigns
  • Click counters with campaign, channel, and UTM attribution
  • First-party and privacy-first — no third-party cookies
FAQ

Frequently Asked Questions

What types of tracking links can I create?
11metrics supports three branded link types: WhatsApp links (/wa) with pre-filled messages, click-to-call links (/call) for phone campaigns, and URL redirect links (/go) for any destination. Each is attributed to a campaign and contact on every click.
Do tracking links work for offline campaigns?
Yes. Every tracking link comes with an auto-generated QR code, so you can put it on packaging, flyers, banners, or point-of-sale displays. Each scan is counted and attributed exactly like an online click, unifying offline and online performance.
How are tracking link clicks attributed?
Each click is recorded with its campaign, channel, and UTM source using first-party attribution — no third-party cookies. When a click leads to a known contact, it joins their timeline and contributes to behavioural lead scoring.

Turn every channel into measured revenue.

One privacy-first platform that scores leads, attributes campaigns, and proves ROI across every touchpoint.

Privacy-first by design. No credit card required.